iTunes Music Store: In an attempt to better serve customers and exploit the site’s library, Apple devised the iTunes Essentials system of download suggestions. Music experts compile 15-song playlists that allow iTunes users to sample an artist’s catalog at three levels: Basics, Next Steps and Deep Cuts. In addition, concise reviews of pre-selected albums are produced, to guide users in their purchases.
Warner Communications: The company sought programming concepts to launch its line of interactive CDs. Scripts were produced for a multi-volume series that allowed users to access pop music from various eras, with tracks linked to actual news broadcasts, commercials and commentary from the appropriate period.